The Campaign

In recent months, the phenomenon of radicalization and extremism among certain elements of society has grown and become cause for concern across the country. In the wake of several Canadians, many of whom were born and raised in Canada, having gone abroad to wage a bloody “jihad” with terrorist groups in foreign lands, radicalization has become one of the most puzzling and worrying issues of the past 2 years.

But things went to a whole new level this past October, when Canadian Muslim convert Martin Rouleau killed a soldier in Quebec and extremist Michael Zehaf-Bibeau committed the ghastly and forever infamous fatal shooting of a soldier at the National War Memorial. Since then, a great need has been felt to take real and immediate action to work towards tackling and eradicating this problem of radicalization amongst a small segment of Muslim youth.In light of that need and concern from all quarters, the Ahmadiyya Muslim Youth Association (AMYA) has taken it upon itself to wage a massive, nationwide awareness campaign in the form of a unique and eye-opening production that combines live presenters and video production to delve into this issue like you’ve never seen before.It’s time to take action. It’s time to stop the crisis.